THE “BAD NEWS ” NEWS

I read an article this week in the paper about Brian Williams the anchor and news director of NBC Nightly News.  He’d had the “brilliant idea” to include some good news in his broadcast and solicited viewers for stories.

Apparently they were astonished at the number of emails and submissions they received.  They were planning to include some of these stories but were concerned that the stories might become “cloying”.  What is amazing to me is that the folk at NBC are so disconnected from their audience that they don’t know that we are sick to death of the deluge of bad news that now constitutes the news.

But perhaps it isn’t amazing.  Having worked in television, I know how easy it is to become insulated in a self-referential world and lose touch with what’s going on around you. The news has become a never-ending catalogue of deaths, accidents, disasters,  crimes and aberrant behavior. It is crying for a paradigm shift.

What if the news actually made you think?  What if you looked forward to it because it took you places you didn’t expect?  What if it covered stories that stirred your emotions that made you cry, that made yoiu mad, that really made you think fresh thoughts?  What if the news wasn’t so bloody predictable?

That’s where we come in.  Time to stop complaining and actually do something about it.  We have to find a way to get our voices out there.  Hidden In Plain Sight is a start.

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